Scott Clarkson has been named the new marketing director of the Crested Butte Center for the Arts.
Clarkson most recently served as vice-president of marketing and sales at Crested Butte Mountain Resort. He enjoyed more than 20 years with the Mueller family including serving as the vice president of marketing and sales at Okemo Mountain Resort. Prior to his tenure with CBMR and Okemo, Scott worked as vice president of marketing and sales with Squaw Valley, director of marketing with Sugarbush Resort, and marketing and guest services manager of Stratton Mountain Resort.
Scott comes armed with vast experience in brand development; public, community and media relations; strategic promotions; reaching new audiences; and invigorating existing client bases. His marketing strategies have proved successful through consistent increases in visitation and sales, subsequently honored by two National Ski Area Association awards in marketing.
A Crested Butte resident for the past eight years, Scott was raised in southern Connecticut by a visual artist father and poet mother. His passion for music led him to develop several live music events, some touting a byline of promoting healthy, carbon-neutral living. He has additionally served as a guest lecturer at Sierra Nevada College and Western Colorado University.
With his collaborative management style and cohesive team building skills, Scott will lead the Center’s marketing team additionally consisting of a digital marketing manager, writer, and website designer.
Molly Murfee, who served as a freelance writer at the Center for the Arts for five years before becoming the marketing director for the past eight, is moving into the position of writer for the Center, allowing her to simultaneously pursue her personal creative writing career.