Sunday, July 12, 2020

CBMR now offers Uphill Access pass free to Peak Pass holders

CBMR responds to local objections, concerns

After listening to concerns from locals and other interested parties, Crested Butte Mountain Resort (CBMR) last week reversed its decision to charge Peak Pass holders for uphill access.


In an email regarding the change to the resort’s uphill policy, which had previously required pass holders to purchase an uphill travel pass for $100, Scott Clarkson, CBMR’s vice president of sales and marketing, wrote, “Thank you to those who have taken the time to email, stop in and call about our Uphill Access privileges and pass. We appreciate that you’ve taken the time to express your concerns and ideas.
“We’ve listened to what you’ve shared with us and seriously considered all your feedback. Our main goal of this program is not to make money, but to grow the sport, and create additional value for this customer base. The money gained by this program will go right back into the program. In considering our goals with growth and value of this program we have made a last minute decision to give all Peak Pass holders uphill access as part of their Peak Pass privileges.”
Uphill skiers without a Peak Pass will need to purchase an uphill day ticket for $10 or an Uphill Access season pass for $100. Crested Butte Nordic pass holders wishing to purchase an uphill pass may present their Nordic pass at CBMR to receive an uphill access pass for half-off. Likewise skiers who have already purchased an Uphill Access pass or a Peak Pass+ may present that pass at Crested Butte Nordic Center and purchase a Crested Butte Nordic season pass for $50 off.
“It is our hope that this partnership will expand the uphill ski movement even further,” said Clarkson.
In other resort news, the Red Lady, Teocalli and Peachtree lifts and the Aspen and Pine Carpets began to spin on Wednesday, November 27, granting access to 136 acres of skiing, and though there is currently no date set for the opening of more lifts, Erica Mueller, head of CBMR’s communications, said grooming and snowmaking crews are working diligently to open Paradise Lift as soon as possible.
Bring on the snow, bring on the weather. Winter is here!

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