Business Brief -Sotheby’s honored

Franchise Business Review

Benson Sotheby’s International Realty, a luxury real estate firm based in Crested Butte, has announced that the Sotheby’s International Realty brand won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the second year in a row.
 

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the fourth annual Franchisee Satisfaction Awards presented by Franchise Business Review.
Sotheby’s International Realty Affiliates also was ranked number seven for all franchise categories with more than 200 locations. This is the second year the brand was rated in the top 10 of all franchise categories.
“Our goal is to provide our franchisees with the resources they need to better serve their clients and remain leaders in their markets,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates. “For us to receive this recognition two years in a row demonstrates that we have built a service and support platform our franchisees find valuable. I consider that a true measure of our effectiveness and success.”
Franchise Business Review surveyed franchisees from more than 400 leading systems, representing nearly 100,000 franchisees, for the awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction.
“With all the doom and gloom news about the economy lately, it’s great to see that the very best franchise systems are still performing well for their franchise owners,” says Eric Stites, president and CEO of Franchise Business Review. “It is still a good time to buy a franchise business, assuming you choose the right one. This year’s 115 award-winners have a proven record of success and are clearly some of the top investment opportunities in the marketplace today.”
“This brand has offered us the support we need to expand our global reach and provide our clients with the best possible service,” said Cathy Benson, broker/owner. “Benson Sotheby’s International Realty joined the network last year with the goal of providing our clients a global reach. With the Sotheby’s International Realty brand behind us, we are building a solid foundation for success in the Crested Butte and Gunnison area markets.”